akshaya tritiya rush
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Akshay Tritiya rush in Jewellery shops

Today on 7th May, People rush to markets to purchase automobiles and gold jewellery on auspicious day of Akshay Tritiya.

As per Hindu calendar, on lucky muhurat of Akshay Tritiya there is a mythology to do purchasing of golden jewelry after worshipping goddess Laxmiji.

There is importance of worshipping and purchasing. The day is also celebrated as Parshuram Jayanti and Treta era started with commencement of Akshay Tritiya.

In Ahmedabad, there was a rush to purchase gold jewellery in Manek Chowk, Shivranjani and CG Road areas.

People try to purchase small piece or article on this auspicious day. Whole day is considered to be auspicious, irrespective of particular muhurat to buy.

Online schemes by big jewellers saw poor response, where as conventional shopping saw rush at jewellery shops and show rooms. Big jewellers offered 5 to 30 % discount on Online Shopping.

This year it is expected to have 15 to 16 tonnes of sales compared to previous year’s 14 ton sales of jewellery as per authority of gem and jewellery association.

Owing to Akshaya Tritiya rate of gold from Rs 32,500 per 10 gram saw new high today.

Jewellery shops and show rooms to remain open till 12 mid night today.

Genuine buyers took rate protection schemes by jewellery launch 2 weeks ahead of AkshayaTritiya.