An integrated customer relationship management initiative, building photography communities
India, 25th June, 2018: – Betting big on consumer engagement and relationship enhancement, Canon India announces the launch of ‘Get the Edge’ – a Customer Relationship Management (CRM) program aimed at improving consumer proximity and enhancing customer delight. With the objective of establishing a platform to connect and manage its interactions with the customers, Canon India is taking a step ahead in the direction of customer experience, by launching ‘Get the Edge’ for its subdomain edge.canon.co.in
Starting today, the special service would entail devising a Canon-pedia of photography, which will be a one-stop-shop for the new, amateur as well as advanced camera users to hone their photography skills. The ultimate goal of this program is to propagate photography and imaging culture in the country.
Commenting on the occasion, Mr. Kazutada Kobayashi, President & CEO, Canon India, said, “Taking a step ahead in our endevour of customer delight, we are pleased to announce this venture of ‘Customer Relationship Management’. Backed by our customer’s faith in our strong legacy of more than two decades in the country, we are confident that the CRM program – ‘Get the Edge’ will help us build and maintain lifetime connect with all our customers across the country. The communication and approach of the program has been segmented for different customers at different levels, including entry level users, mid-range users and advanced and professional camera users, thus aiming to provide them with an enhanced experience. We have always maintained our stance of promoting the imaging culture in the country and this programme would be a vital contributor in this space.”
The content of the program is divided under four major categories, which include – campaigns & offers, tips, tricks and tutorials on photography, product centric details and genre specific information.
Further elaborating on the program, Mr. Eddie Udagawa, Vice President, Consumer Imaging and Information Centre, Canon India, said, “Customers have always been and will continue to be at the epicenter of all our innovations. The launch of our CRM program ‘Get the Edge’ is a step ahead in building a strong community of photography enthusiast and professionals, that would elevate the world of imaging. In line with the market trends and customer requirements, ‘Get the Edge’ would serve as a knowledge bank, publishing the latest information and providing the right solutions to the customers. We foresee this to be a Canon-pedia of photography, enriching customer experience and engagement on our digital platform- Canon Edge.”
The program has commenced through mailers sent out to registered Canon Edge members, highlighting the key aspects of the program and welcoming them on board. This program will offer arsenal of activities for users to browse through, which includes updates on latest products, product reviews, photography tips and techniques and photography contests and events.
Through various distinct phases of CRM, Canon will further customize their offerings for each consumer to suit their individual requirements and study their needs and expectations. The objective is to continue living by the brand’s tag line of ‘Delighting you always’.
About Canon Group
Ever since its foundation in 1937, Canon is guided by the “Kyosei” philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a top global corporation by diversifying into new business fields throughout the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Through the close connection between its global head office in Tokyo and regional headquarters in America, Europe, Asia, Oceania and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan with the goal of serving the society with advanced technologies and becoming a trustworthy and responsible corporate citizen. The year 2016 is the first year of Phase 5 of the Plan. Currently, Canon boasts a strong global presence of 367 subsidiaries all over the world, supported by 197,673 employees. (Data as of December 31, 2016)
About Canon India
Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., is a world leader in imaging technologies. Set up in 1997, Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging product and solutions in India. The company today has offices and warehouses in 14 cities across India and employs over 1000 people. Canon has over 500 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon has 253 own retail stores accredited as “Image Square” across 120 cities in the country. Canon India’s service reach extends to over 600 towns covering 17,774 PIN codes across India – which comprises of 300 Camera collection points, 18 Camera repair centers, 236 Printer repair centers, 185 Copier, Scanner and Large Format Printer Sales & Service dealers. (Data as of June 25, 2018)
In sync with its corporate tagline- ‘Delighting You Always’, reinforced by World class technology, Canon offers an extended product portfolio, including MFDs, Managed Document Services, Fax-Machines, Printers, Document and Cheque Scanners, All-in-ones, Digital Cameras, DSLR’s, Cinematic Imaging Products, Camcorders, Cable ID Printers and Card printers catering to the multiple market segments of consumer, SME, B2B, Commercial, Government & PSUs. In 2017, the imaging leader recorded a double digit growth.
