Amongst, Hindus buying gold is a matter of luck and proud. Irrespective of its soaring prices, gold has always tempted to Indians and in particular women. Demand for gold has increased with time.
Gold is bought on auspicious day of Akshay Tritiya, is one such momentous occasion, which is considered one of the most auspicious days of the Hindu Calendar. It is believed, any meaningful activity started on this day would be fruitful. It falls in the month of Vaishakh month (April-May).
Akshaya Tritiya, is called “Akha Teej”, is traditionally birthday of Lord Parasuram. The day also marks the beginning of the “SatyaYug” or the Golden Age ,the first of the four Yuga.The word “Akshaya” means imperishable that which never diminishes.Perhaps, the most famous of the Akshaya Tritiya stories is the legend of Lord Krishna and Sudama, his poor Brahmin childhood friend.