Ahmedabad: Root’s Decor India has launched India’s first patented phygital mall for the home interior and real estate industry in Ahmedabad, introducing a new, experience-driven retail format that blends physical convenience with digital decision-making. Located near Science City on Sardar Patel Ring Road, the 36,000 sq ft flagship facility aims to simplify how consumers and developers discover, evaluate and purchase high-value property and interior solutions under one roof. Designed as a next-generation retail ecosystem, the phygital mall integrates offline touch-and-feel experiences with online tools, immersive visualisation and transparent pricing. With over 80 real estate developers onboard, access to 96,000 material SKU samples, 150+ VR-enabled design experiences for 3 and 4 BHK homes, and a network of 300+ professionals under the Roots Club, the platform seeks to remove complexity, save time and enable confident choices. The phygital mall model is built on four integrated business divisions.
The decor materials division functions as a technology-driven marketplace providing access to an extensive library of décor and building materials. It enables customers and professionals to research, compare and source products efficiently, while ensuring transparency and trust. The property mirror division uses patented immersive technology to help developers present projects as lived-in experiences, enabling buyers to engage with homes even before construction, thereby accelerating sales decisions. Through its professionals platform, Root’s Decor connects customers with verified architects, designers and specialists, offering access to portfolios and simplifying the process of identifying the right experts. The interior plus division allows homeowners to visualise complete interiors mapped precisely to their actual layouts, offering tiered design solutions ranging from economical to luxury, along with integrated e-commerce and after-sales support.
Commenting on the launch, Naresh Patel, Founder, Root’s Decor India Pvt Ltd, said, “The home interior and real estate sectors have long needed a transparent, experience-led and technology-enabled platform. Our patented phygital mall brings together the trust of physical retail with the speed and simplicity of digital technology, transforming the way consumers and developers discover, experience and purchase property and interior solutions.” He added, “This is not merely a mall, but a future-ready ecosystem aligned with the experience economy. By integrating VR, AI and domain expertise under one roof, we are enabling more informed decisions.
The Ahmedabad launch marks the starting point of our national expansion journey.” Root’s Decor India’s vision is to create India’s most customer-centric online-offline platform for the home décor and real estate ecosystem. The model is expected to redefine industry standards by improving transparency, efficiency and customer experience, while supporting sustainable growth across the value chain.
