Made with real dairy ingredients, Joyland offers dairy goodness and delicious taste at just ₹20.
Chennai, October 14, 2026: Reliance Consumer Products Limited (RCPL), the FMCG subsidiary of Reliance Industries Limited, has announced its entry into the ready-to-drink dairy market with the launch of Joyland Flavoured Milk in Tamil Nadu.
Made with real dairy ingredients and priced at just ₹20, Joyland is available in delicious flavours such as strawberry and vanilla.
With this launch, RCPL has expanded its overall beverage portfolio, reinforcing its commitment to offering consumers world-class products at affordable prices. Staying true to its promise of delivering quality at accessible prices, Joyland aims to provide consumers with authentic taste and quality in a convenient ready-to-drink pack.
T. Krishnakumar, Director of Reliance Consumer Products Limited, said, “Our entry into the ready-to-drink dairy market is an important step towards expanding RCPL’s portfolio and offering consumers more choices. Through Joyland, we are bringing together authentic dairy ingredients, superior quality and affordability, enabling more people to access quality products.”
He added that the journey was beginning in Tamil Nadu, with plans to develop Joyland into a major dairy beverage brand and gradually expand its presence across India.
Backed by RCPL’s strong distribution network, retail capabilities and understanding of consumer needs, Joyland is now available in Tamil Nadu.
The launch reflects the company’s long-term commitment to the ready-to-drink dairy market. RCPL plans to introduce new flavours and expand into other dairy beverage categories in the future.
Following its launch in Tamil Nadu, Joyland will be rolled out across India in phases.
