Ahmedabad, February 05, 2026 – Cycle Pure Agarbathi, India’s leading agarbathi brand, proudly marks 77 years in the FMCG industry, celebrating a journey that began in Mysuru and has now reached over 75 countries worldwide. From humble beginnings to becoming a global ambassador of Indian tradition, Cycle PureAgarbathicontinues to blend heritage with innovation, offering fragrances that resonate across cultures and generations.
With over 12 billion sticks produced annually, Cycle PureAgarbathi has set benchmarks in quality and safety. The brand ensures eco‑friendly sourcing, multi‑stage quality checks, and advanced laboratory testing to guarantee purity and consistency in every stick.
Cycle Pure is also the world’s first carbon‑neutral agarbathi manufacturer, a milestone achieved through renewable energy investments, afforestation projects, and verified carbon credits. In line with its sustainability vision, the company is steadily transitioning to plastic‑free packaging, reinforcing its commitment to environmental responsibility.
Speaking about the Guajrat market, Mr. Amarnath Datta, Chief Sales and Marketing Officer, Cycle Pure Agarbathi said “In Ahmedabad, Cycle Pure’s Three‑in‑One, HeritageChandanamandLia Prime Rose variants remain customer favorites, with mogra, rose, and sandal fragrances deeply resonating with the city’s cultural ethos. To further strengthen its presence, the brand is exploring region‑specific launches, including devotional dhoop sticks and fusion fragrances tailored to local preferences.”
Cycle Pure embodies the harmony of tradition and innovation by preserving age‑old fragrance recipes while introducing modern formats that suit contemporary lifestyles, offering a complete range of pooja room essentials that enrich both daily rituals and festive celebrations. From the sacred Naivedya Cup Sambrani, which carries forward temple traditions, to the instant freshness of the Lia Room Freshener, the brand seamlessly bridges heritage and modernity. Spiritual purity is upheld through Camphor Tablets and the convenient Camphor Pouch, while comprehensive puja kits and samagri sets ensure households are fully equipped with incense sticks, dhoop, diya wicks, kumkum, haldi, ghee‑based offerings, and more. Together, these products reflect Cycle Pure’s commitment to honoring timeless rituals while embracing the needs of contemporary living, making it a trusted companion for every sacred space.
Beyond business, Cycle Pure continues to invest in community empowerment. At Gadchiroli, the brand’s women empowerment project trains women in agarbathi rolling, offering sustainable livelihoods and financial independence. Other CSR initiatives include education programs for underprivileged children, healthcare camps in rural areas, and skill development projects that foster self‑reliance.
Catering to the younger generation, Cycle Pure has expanded its footprint across e‑commerce platforms like Amazon and Flipkart, as well as quick commerce services such as Swiggy Instamart and Blinkit. Modern lifestyle products, including air fresheners and essential oils, have been introduced to meet the evolving needs of urban consumers.Its cricket sponsorships have amplified brand visibility, connecting emotionally with millions of fans and enhancing recall among younger audiences.
In Gujarat, Cycle PureAgarbathi enjoys strong market presence across urban and rural areas. Over the next two years, the brand envisions expanding distribution into tier‑2 and tier‑3 towns, introducing eco‑friendly innovations, and deepening community engagement through cultural sponsorships and initiatives.
