Gujarati film industry is entering a dynamic new phase as E4U Entertainment launches an ambitious series of films crafted to take regional storytelling to newer levels. In collaboration with Ambigramy and Divine Production House, the banner has outlined plans to position Gujarati films for wider theatrical releases and global OTT platforms. E4U has a firm plan to shoot 15 films in a row in a short span of time. Their first movie will be on floor from 22nd Februrary. Entire Star cast of the movie is very excited to perform.
The announcement was made by producers Amit Vedawala and Nilesh Modi (E4U Entertainment), Premal Trivedi and Shrikant Jani (Ambigramy), along with Amrish Bhimani and Nilesh Patel (Divine Production House). The teams emphasized their commitment to presenting original, family-oriented stories while creating meaningful opportunities for emerging actors, writers, and technicians in the industry.
The production houses officially introduced their first two feature projects — Vatt Lagi and Chor No. 1 — both slated to begin filming in February 2026.
Directed by Parth Shukla, Vatt Lagi is described as a comedy-suspense entertainer that blends intrigue with humor. The film features Bhavya Gandhi, Jhinal Belani, Deep Vaidya, Om Bhatt, and Prem Gadhvi in key roles. Production is set to commence shortly, with a theatrical release targeted for October–November 2026.
The second film, Chor No. 1, is written and directed by Rakesh Shah. Combining light-hearted storytelling with a social undertone, the narrative revolves around three employees who suffer due to a managerial error and decide to plan a retaliatory theft, triggering a dramatic chain of events over a single night. The cast includes Shreya Maradia, Archan Trivedi, Aanchal Shah, Rishi Jani, Parth Modi, Ketan Thakkar, Hetal Barot, Manin Trivedi, Laukik Mandge, and Ravi Solanki. Music for the film is composed by Maulik Mehta, with lyrics penned by Kiran Parihar. Filming begins on February 22, 2026, and the release is planned for May 2026.
Beyond production, E4U Entertainment aims to establish a structured platform that nurtures fresh talent while delivering high-quality Gujarati content capable of competing on the international stage. With overseas distribution strategies and OTT premieres already part of the roadmap, this collaboration is being viewed as a significant step toward expanding the global presence of Gujarati cinema.
