~ Strengthening leadership in Gujarat’s home and institutional security market with consumer-driven innovations ~
Ahmedabad, 19thMarch, 2025:The Security Solutions business of Godrej Enterprises Group has introduced its latest range of premium, tech-enabled Home Lockers, reinforcing its leadership in Gujarat’s growing security solutions market. With a strong presence in both consumer and institutional segments, the company aims to expand its footprint in Ahmedabad and across Gujarat, capitalizing on the region’s rising demand for advanced home security solutions.
Mr. Pushkar Gokhale, Executive Vice-President and Business Head of the Security Solutions Business of Godrej Enterprises Group, said, “As a trusted name in home security for over a century, we continue to innovate and shape the market with products that evolve alongside consumer needs. Ahmedabad and Gujarat have always been important markets for us, and we are confident that our latest range of home lockers will cater to the growing demand for intelligent security solutions. With a focus on convenience, design, and security, we are committed to making modern security accessible to every household and business in the region.We have been investing significantly in product innovation and technological advancements, ensuring that our security solutions remain future-ready. Our latest range of home lockers has been designed keeping in mind the unique needs of urban and semi-urban consumers in Gujarat, offering a perfect blend of design, functionality, and security.”
Gujarat’s security solutions market is witnessing rapid growth, driven by increasing urbanization, rising disposable incomes, and a heightened awareness of home security. With Ahmedabad emerging as a key economic hub, homeowners and businesses are actively investing in smart security solutions that seamlessly blend aesthetics with cutting-edge technology. The state has seen a significant surge in demand for home lockers, with consumers prioritizing features such as biometric access, discreet storage, and intelligent alarm systems. The home locker segment in Gujarat is projected to grow by 40% in the next 3 years, with Ahmedabad leading this expansion.
Building on this momentum, Godrej is strategically strengthening its presence in Gujarat by expanding its distribution network, forging key retail partnerships, and enhancing its digital outreach. The company is targeting a robust growth of 50% in the state in the next 3 years, with Ahmedabad contributing 35% to 40% to this expansion with Godrej aiming to secure a dominant market share of 80 – 85% in the segment nationally
Godrej’s newly launched range of home lockers includes NX Pro Slide, NX Pro Luxe, Rhino Regal, and NX Seal. These products feature advanced security technologies such as dual-mode access (digital & biometric), intelligent Ibuzz alarm systems, efficient storage solutions, and elegant interiors that complement modern home aesthetics. Additionally, Godrej has introduced the Defender Aurum Pro Royal Class E safe, a BIS-certified high-security safe designed for jewellers, addressing the growing security needs of the thriving jewellery industry in Gujarat.For the institutional segment, the company has launched the AccuGold iEDX Series for non-destructive gold testing, catering to jewellers, banks, and hallmarking centres. The Godrej MX portable strong room modular panels further enhance security infrastructure with high protection, easy transport, and setup capabilities.
Beyond Ahmedabad, Godrej is accelerating its expansion across Gujarat, strengthening its presence in fast-growing Tier 2 and Tier 3 cities. The company is enhancing its retail network and digital presence to ensure wider accessibility of its security solutions.
