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Smriti Irani on the return of ‘Kyunki Saas Bhi Kabhi Bahu Thi’

“Some journeys come full circle—not for nostalgia, but for purpose.”

Returning to Kyunki Saas Bhi Kabhi Bahu Thi is not just a step back into a role, but a return to a story that redefined Indian television and reshaped my own life. It gave me more than commercial success—it gave me a connection with millions of homes, a place in the emotional fabric of a generation.

In the 25 years since, I’ve straddled two powerful platforms—media and public policy—each with its own impact, each demanding a different kind of commitment.

Today, I stand at a crossroads where experience meets emotion, and creativity meets conviction. I return not just as an actor, but as someone who believes in the power of storytelling to spark change, preserve culture, and build empathy.

In contributing to this next chapter, I hope to honour the legacy of Kyunki—and help shape a future where India’s creative industries aren’t just celebrated, but truly empowered.

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