#Yes2Her Campaign Offers Assured ₹1,00,000 Cashback for Women Property Owners
Ahmedabad, India: Yes2Broker, popularly known as Y2B, India’s first progressive real estate platform, has announced a series of strategic, women-focused initiatives aimed at expanding its statewide reach and accelerating inclusive growth across the real estate landscape. As part of its long-term vision, Y2B is introducing structured programs that combine incentives, entrepreneurship opportunities, and skill development — positioning the company as a catalyst for greater transparency and modernization in the sector.
A key highlight of this rollout is the #Yes2Her campaign, designed to encourage women-led property ownership. Under this initiative, customers purchasing property in a woman’s name will be eligible for an assured cashback of ₹1,00,000.
Reinforcing this commitment, Y2B is also launching a nationwide program to onboard women as Channel Partners, with the goal of creating one of India’s largest women-driven sales and distribution networks in real estate. These efforts are set to significantly enhance the company’s presence across major metros as well as high-potential emerging markets.
In addition to the assured cashback, women property owners in India enjoy several government and financial benefits, making this initiative even more rewarding. Many states offer reduced stamp duty rates for women, resulting in notable savings during property registration. Women also often qualify for lower home loan interest rates, reducing the overall cost of ownership. Further, tax benefits are available for properties registered in a woman’s name, allowing enhanced deductions on loan interest payments. Under schemes like the Pradhan Mantri Awas Yojana (PMAY), women co-owners are eligible for subsidies and interest benefits, further supporting financial inclusion and homeownership.
Speaking about these forward-looking initiatives, Ms. Rajni Asari, CEO & Co-founder of Y2B, stated that the company remains deeply committed to building a progressive ecosystem driven by transparency, professionalism, and equitable opportunities. She emphasized that women are poised to play a transformational role in shaping the future of India’s real estate industry, and Y2B is proud to lead efforts that strengthen participation, ownership, and entrepreneurial growth among women.
Adding to this, Ms. Sugandha Sayal, Co-founder of Y2B, highlighted that empowering women through structured programs like #Yes2Her will not only boost financial independence but also introduce fresh leadership and trust into the real estate sector.
To ensure success for its expanding partner base, Y2B is introducing industry-aligned training modules covering real estate fundamentals, sales and negotiation techniques, market practices, professional certification, and continuous mentorship. Through these efforts, the company aims to create a skilled, consistent, and performance-driven workforce capable of navigating today’s competitive and evolving real estate environment. Channel Partners will also gain access to verified property inventory and qualified buyer leads, improving operational efficiency and enabling stronger sales conversions.
Beyond capacity building, Y2B’s model supports financial independence for women by helping them establish their own business units and earn brokerage-based income. This approach strengthens entrepreneurship and contributes to sustainable livelihoods within the industry.
With these initiatives, Yes2Broker aims to reaffirm its position as a modern, trusted, and inclusive platform committed to enhancing transaction transparency, strengthening partner networks, empowering women-led participation, and driving scalable growth across India.
