On Tuesday, Ahmedabad ‘HOF’- city based premier furniture brand has launched e-commerce market. The brand is renowned for ergonomically balanced chairs, HOF has launched online portal ‘www.sittingculture.com’ formally inaugurated by Dr Vikram Shah, eminent orthoapedic surgeon and chairman of Shalby Hospitals and Vishal Mehta, CEO, Infibeam.
HOF has started online portal in partnership with ‘Ecumen’, a leading Ecommerce Consultancy and Digital Marketing Agency. While HOF will create the products, Ecumen will get them across to people all over the country through ecommerce.
Sittingculture.com is a unique attempt to change one of the most basic human activities-Sitting. It offers specialized ergonomic chairs in categories like Premium, Professional, and Students. This portal will make HOF products available across 70% of India through the tie-up with their logistic partners FedEx. Interior Designers and Architects can also browse through the products and share them with their clients, straight from the site. The site also offers multiple payment options apart from regular, customers can also buy products on EMI.
On the occasion of the launch, Kunal Patel, director, HOF said, “Keeping up pace with the digital times, we at HOF have now launched ‘sittingculture.com’- a new age digital initiative, to make ergonomically designed chairs available at just the click of a button.”
Talking about the importance of correct postures, Dr Paulomi Dalal, an ergonomics consultant said, “In today’s fast paced urban lifestyle, one spends most of the time working at the desk. Often, corporate executives and businessmen are barely left with time for exercises. Hence back and neck problems are on the rise. Even young students are coming to me with cases of back ache. The least anyone can do is adopt a right posture and take intermittent breaks while required to sit for long hours at the desk. Ergonomically designed chairs are a sure help to prevent such pains and problems to a great extent.”
Chirag Dagli, director, Ecumen and co-founder- Sittingculture.com said, “sittingculture.com is set to bridge the existent buyer-seller gap in the ergonomically inclined furniture segment in India. With special sections dedicated for each category, sittingculture.com is a shopper’s delight, not only for individuals but also for bulk purchases made by corporates, government and institutions.”
