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Ahmedabad: Era of heritage Textile craftmanship revived says Ace Designers at FICCI FLO event

On December 6 , Young FICCI FLO Ahmedabad organized dialogues with leading designer duo Anju Modi and Priyanka Modi to inspire young entrepreneurs through their journey. Anchor and TV show host, Ms Amrita Gandhi conversed about the evolving role of hand crafted textiles in fashion and the rising of fashion entrepreneurship in the country. Aditi Parekh, Chairperson, YFLO, Ahmedabad chapter opened the maiden session of YFLO initiatives by sharing her vision of YFLO.

The revival of the glamour of vibrant Paithani and the elegance of Banarasi or the craftsmanship of a chanderi by designers is in vogue. With the arrival of modern & factory made fabrics and techniques in the fashion world, the rich textile heritage somewhat gets loomed.

Adding more on YFLO Ahmedabad chapter’s maiden ‘Inspirational Journey’ initiative, Ms. Aditi Parekh, Chairperson, YFLO, Ahmedabad chapter said “We thought that nothing can be more apt than the topic of weaving and textiles, at a time when Make in India is the call of the country. The interaction was developed in such a way that it reflects the current scenario and the revival strategies of the weavers”.

Addressing the media, designer Anju Modi said “Designers have already woken up to the cause of revival of textiles by organizing dedicated fashion shows. Even period movies like Baajirao Mastani or the rustic Goliyon ki Rasleela – Ram Leela reflects the Indian textiles and their fine nuances at its best. The costumes for the movies created huge demands. Uproar in demands was best for the Indian textile industry and it proved that the love for pure India textiles and weavers is here to stay”.

The conversation started with the story of the journey in the fashion world, the balancing act of home and work, and it continued to the Indian textiles, the revival of weaves in India, the global trends in the luxury prêt market.