Ahmedabad, April 18: One of the most sacred and prosperous days in the Hindu calendar, Akshaya Tritiya will be observed on April 19, 2026 (Sunday) across India. The festival is widely regarded as an ideal occasion for purchasing gold, starting new ventures, and making long-term investments.
According to traditional Panchang calculations, the most favorable time to buy gold falls within the Tritiya tithi:
- Muhurat Begins: 05:52 AM
- Muhurat Ends: 12:23 PM
This period is considered highly शुभ (auspicious), with many jewellers expecting a surge in footfall and online purchases.
The word “Akshay” translates to “eternal” or “never diminishing.” It is believed that any investment or purchase made on this day brings lasting prosperity and success. The festival also holds religious importance, marking events such as the birth of Lord Parashurama and the beginning of the Treta Yuga, according to Hindu beliefs.
Jewellery markets across cities like Ahmedabad, Mumbai, and Delhi are gearing up for increased demand. Retailers are offering special discounts, lightweight collections, and digital gold options to attract buyers.
