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India’s first athleisure brand, SKULT by Shahid Kapoor now on Amazon Fashion!

India’s first athleisure brand, SKULT by Shahid Kapoor now on Amazon Fashion!

Coveted celebrity brands now come closer to customers across the country with Amazon Fashion

Bengaluru, May 21st, 2018:  Amazon Fashion now brings the best of signature fashion brands by the much loved Bollywood celebrities to the doorsteps of the customers across the country. Adding another feather to its cap, SKULT by ShahidKapoor – India’s first dedicated athleisure brand, is now ready to expand its national footprint with itslaunch on Amazon Fashion!

The actor’s dedication to fitness and love for high fashion translate into a line of athleisure wear: Shahid + CULT = SKULT; that is unconventionally stylish yet easy to carry. The brand is built on the core principle of ‘fashion meets functionality,’ and has gained immense popularity amongst the youth ever since its launch. Priced between INR 599 and 2999, SKULT has introduced some new categories to the Indian market like thumb holes, drop shoulder jackets, scooped hem tees, long line tees with drawcord that are available on Amazon Fashion. Each garment available on SKULT is designed in high-performance and lightweight fabrics with the single-minded objective to make it really comfortable.

Having made waves amongst the Indian youngsters, SKULT is now going to be easily accessible to millions of fans and customers on Amazon Fashion.

VipulMathur, Brand Head, Aditya Birla Fashion and Retail Ltd.commented on SKULT’s launch on Amazon Fashion, “SKULT as a brand has been extremely well received. Being a fashion forward athleisure brand, SKULT is popular amongst the new age Indian youngsters, who believe that neither style nor comfort can be compromised on. Our launch at Amazon Fashion will only mean greater visibility for the brand wherein we will get the opportunity to engage with a wider set of customers from all over India and we are definitely looking forward to it.”


Commenting on SKULT’s launch on, Shahid Kapoor said, “SKULT is a reflection of my own personality and fashion choices. The brand takes inspiration from the world over but is customized with precision to fit the sensibilities of the dynamic Indian youth. I am excited about SKULT’s presence at Amazon Fashion, the brand has grown over the past year and now with Amazon it will reach more and more customers across the country.

Commenting on the launch, ArunSirdeshmukh, Head, Amazon Fashion said, “We are pleased to bring the new age athleisure brand SKULT on Amazon Fashion.We’ve seen the demand for high quality athleisure wear grow significantly this year and undoubtedly SKULT offers a collection that is young and relevant to our shoppers. The launch of SKULT reiterates the brand’s trust in Amazon Fashion and our leadership in selection translating into widest possible choice and easy access to a bouquet of top fashion brands for our customers”.

Please tag the following Social Media handles:

Facebook: @skultofficial |@amazonIN

Instagram: @skultofficial  | @amazonfashionin

Twitter: @skultofficial |@amazonIN


Amazon Fashion is the largest Fashion destination in the country with leadership in selection across all fashion categories. Amazon Fashion customers can browse over two million fashion products from specially curated stores for Apparels, Shoes, Jewelry, Handbag, Luggage, and Watches. Amazon is constantly exploring new innovations in technology to enhance the customer experience online. In addition to providing customers with an intuitive search and browse experience, Amazon Fashion has further elevated the experience by allowing customers to shop seamlessly for their favorite brands using the ‘Top Brands’ filter and also recently launched ‘auto-exchange’ feature for seamless returns.


The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

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