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Timex unveils the much-awaited new Women’s watch range – FRIA

  • Sparkling collection of modern yet ethnic designs that celebrates modern Indian woman who live on her own terms
  • With rich Mother of Pearl dials, crystal studded cases and bracelets, a best accessory for young working women

For a woman, watches are not just about keeping up with the time, it is an accessory that helps in enhancing their beauty quotient. Redefining and amalgamating beauty and elegance, TIMEX one of the world’s largest watch manufacturer, has introduced the new Women’s Watch range- FRIA. Made for the fearless, fierce and feminine women, FRIA has a chic design which will enhance the beauty of one’s outfit.

FRIA which means free spirited in Dutch, has beautiful and timeless designs which one can wear to places from work to a wedding. This beautifully crafted watch is designed to appeal the millennial women of today who are looking to carry a style statement on their wrist at an affordable price. Designed with perfection and class, the collection has crystal studded and mother of pearl dials with crystal and bangle type bracelet that gives no less than some heavy jewels feel. And guess the surprising part! With each Fria® watch comes a delicate jewellery bracelet, in either a floral motif or a star motif.

Mr Manoj Joshi, Head Sales. Timex Group India Limited saidAt TIMEX we have always believed in delivering the best in class for our consumers by bringing innovative timepieces and finest services. Celebrating the modern Indian women, Timex has introduced this beautifully designed collection, FRIA, made for modern women who mark the timeless beauty of feminism. Keeping in mind the Indian wedding and festive season, we have created this timepiece to celebrate womanhood and to make sure that this timepiece adds up to the beauty quotient, we have also given a complimentary bracelet along with the FRIA watches. We believe that this product will be loved by women across age groups as this collection is a style statement in itself”

Fria creates a striking and lasting impression with its crystal adorned bracelets and mother of pearl dials. Rose gold, yellow gold and silver tones create a playful mix and bring the collection to life.

Commenting on the launch, Ms. Shwetnisha Bansal- Product Head “Timex being one of world’s largest watchmakers, has always believed in bringing exquisitely designed collection for its customers, taking the same legacy forward we have launched FRIA. Inspired by the spirited sensuality of Indian women, we have designed Fria as a celebration while drawing from our watchmaking heritage of over 160 years. Fria gleams with a modern femininity just like the modern Indian woman. We believe that this product will be loved by women across age groups as it reflects their fierce, fearless, and feminine essence.”

The Sophisticated yet modern look

If you are looking at wearing something modern yet stylish to your workplace, nothing matches the class of FRIA timepiece. The series which has slim crystal studded dial with crystal bangle type bracelet and unique slide closure that gives a complete classic look in itself

A new Jewel in itself

Deciding the accessory before going for a party or attending a wedding is not a problem anymore with FRIA. The range with crystal studded bracelet and the heavy links in this timepiece gives an overall jewel feel in itself

Price: starting INR 4,995/-

Availability- The product shall be at Timex World Showrooms, Modern retail stores, all authorized Timex retailers and on www.timexindia.com.

About the Timex Group:  Timex Group designs, manufactures and markets innovative timepieces around the world. Timex Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 5,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under several well-known brands, including Timex, Timex Ironman, Timex Expedition, Nautica, Guess, GC, Salvatore Ferragamo, Versace, Versus and Opex.  The Timex brand, launched in 1950, sells millions of watches each year worldwide.