Zontom–India’s First Silicon Store launched In Ahmedabad
Zontom Stores to be the official merchandising and ticketing partners for Imagica
Ahmedabad, May 5, 2018
Zontom – India’s First Silicon Store by ABCD Group of Companies – is all set to increase its footprints in Gujarat. And what better a way to start this journey than doing it with a collaboration that the company believes will go a long way. With the idea to capture the imagination of one of India’s busiest and the most buzzing business cities that is yet to experience the magic of the theme-based park Imagica. Zontom, alongside its indigenous products, will provide the gaming park’s merchandise. As a part of this strategic alliance, Zontom will exclusively bring the park’s merchandise – including its characters, soft toys, apparel and drinkware – to a store near you. The products will be available at every Zontom store in the country.
This collaboration will also help India get up, close and personal with one of the world’s finest theme parks. India can now book its tickets to Imagica from their Zontom store directly as the silicon giant will also be an official ticketing partner for the park. Elaborating on his company’s association with Imagica, Jigar Parekh, Founder, ABCD Group of Companies, said, “ABCD Group marks the beginning of a new chapter with the launch of Zontom in Ahmedabad. Zontom will continue to cater to the growing demand for safe products in India’s day-to-day life. Our products are made with food-grade silicon that makes our products safe and special. We are also delighted to announce our alliance with Imagica as their official merchandising and booking partners.”
Delighted with the alliance, Mr. Veeraj Shenoy – Head Retail & Food, Division, Imagica, on his part, says, “We’ve been waiting for the right time and partner to properly grow and showcase the Imagica merchandise in Gujarat. This partnership marks a first step in a series of strategic efforts and will be key factor in penetrating this market that is filled with mega potential. Our constant endeavour is to reach our target segment outside the park and this will provide the perfect opportunity and increased visibility in addition to attracting newer customers.”