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Gujaratis enjoy Fafda Jalebi on Dusshera; average Rs 10 crore business


In Gujarat, it has become common to enjoy Dusshera with a combination of Salty-Sweet dish of Fafda-Jalebi. It’s an obsession of Gujaratis.  Fafda-Jalebis are served hot. Popular Farsan makers get busy in preparation and sale of Fafda Jalebi using special pandals. Fafda is sprinkled with pepper powder and served hot with Kadhi (curry). Jalebi is available in Oil and Ghee.

 Fafda Jalebi gives a business of Rs 10 crores. Jalebi in Ghee, per kg costs between Rs 440 to 560 and Fafda, costs between Rs 360 to 420 per kg.

Some Foodies start consuming Fafda jalebi from Dusshera dawn, to get fresh lot of Fafda Jalebi and to avoid standing in long queues. Long queues are seen at Popular Farsan makers with average waiting from 30 to 60 minutes. Generally, there two queues firstly to make payment and get token and then get their desired Fafda Jalebi.

Ahmedabad, Rajkot, Vadodara, Surat, Bhavnagar, Porbandar, Surendranagar and many others are consuming Fafda Jalebis.

But long waiting, or every year 30% rising prices of Fafda Jalebi does not prevent them from enjoying Fafda Jalebi.