Today on 14th January, on the occasion of Uttarayan festival, in Gujarat there is a popular customary to eat and enjoy feast of Undhiyu and Jalebi. Both the items are sold at most Farsan and sweets shops /outlets in Ahmedabad and across Gujarat. Some enthusiasts prepare Undhiyu at home, which is basically a dish prepared with mix of vegetables little sweet in taste and lot of oil.
Many shops have installed big pandals and started pre-cooking and preparing of Undhiyu. On Uttarayan, there will be big queue of people waiting to get Undhiyu and Jalebi and enjoy the treat.
Every year, Gujaratis eat lakhs of rupees of Undhiyu and Jalebi. Making and sell of two eatables gives lot of handy business to Farsan and Sweet shop owners during Uttarayan 20,000 kg of Undhiyu is consumed by Amdavadis on Uttarayan.
The price of Undhiyu remains between Rs 240 to Rs 280 per kg and that of Jalebis made up with ghee from Rs 500 to Rs 540 per kg. Every year price of Undhiyu increase by Rs 50 per kg andprice of Jalebi by average of Rs 100 to Rs 150.
In Ahmedabad alone, it is estimated that there will be at least 400 Undhiyu shops selling an average of 50 kg of the delicacy everyday till 2 pm on January 14. There are around 2,500 sweet shops in Ahmedabad.
Some people enjoy Fafda Jalebi also on the occasion.