This will be the brand’s third EBO launch along with six manufacturing units this year
Following the successful launch of its second Exclusive Brand Outlet in Bangalore earlier this month, along with setting up its manufacturing facilities across Delhi, Patna, Pune, Hyderabad and Bangalore, Siddipet, Kochi & Tirupati, D2C & personalized fashion solutions platform CloudTailor is on a robust expansion mode into Gujarat for consumers looking for stylish, personalised and hassle free fashion, all at one place. This launch is with the intent to redefine the concept of traditional tailoring and provide a more comfortable and hassle free experience to stitch any outfit in any design and style.
The new branded outlet and Fashion Fulfillment Centre is a franchisee owned by Ms. Divya Patel who has collaborated with the founder Ms. SusmithaLakkakula, bringing forth a combined women entrepreneurial force, a purpose led association that CloudTailor aims to build a strong foundation on, in support of women in the coming years. CloudTailor plans to launch 1 fulfillment center and 2 EBOs which will be owned by Ms. Divya Patel.
The 200 sq ft store is a cozy, natural space with a mix of contemporary & minimalist design styles. It has a clean and organic mood board with arches, bright lights, clean spaces, and neutral undertone, to not overpower the outfits/fabrics in the store. For an uninterrupted experience, a community style table is placed at the center of the store where in-house stylists and fashion consultants welcome customers to discuss styles, current trends, fabric, cuts, measurements and pick on the perfect design for a made-to-measure order or to deliberate the same on the CloudTailor app as well at the store. Furthermore, the store is equipped with a sewing machine for basic alterations along with fabric swatches of their fabric marketplace partners, accessories and embellishments for customers to choose from.
SusmithaLakkakula, Founder – CloudTailoron launching the all new EBO in Ahmedabad, “I am ecstatic to share this news with everyone. We received stupendous response on our first Hyderabad EBO, and we’re hoping the same with every new expansion that we have in the pipeline. Our EBO ideas are very simple, we want to offer tailoring experiences like never before. The gap between consumer expectation and available solutions is what helped us conceive this idea. We are operating on a phygital model and physical experience centers are an important part of our omnichannel strategy. EBOs will play a very crucial role by allowing customers who are digitally naive to get comfortable with our model, experience hassle free service and sustain stickiness.”
On partnering with CloudTailor, Divya Patel – Franchise owner said, “ I am very elated with this association. Since my childhood I have always loved designing my own outfits, taking inspiration from my mother who has been in this field for 35+ years. I decided to do something which I really love and this is how I came across CloudTailor. The concept of CloudTailor is very interesting and unique. It gives you the freedom of being your own designer or having an expert fashion designer. I would like to thank Susmitha for putting her trust in me for this franchise and we are looking forward to doing some amazing work together.”
Women across the world face common challenges when it comes to personalized fashion: it is too expensive, not convenient and the process is a complex one which consumes a lot of time and the result is usually unpleasant. CloudTailor was born to solve this problem. Launched in December 2020, CloudTailor is a D2C platform that provides personalized fashion and tailoring solutions at the comfort of your home. CloudTailor offers an easier solution: a convenient way to get what you want by giving control, flexibility and choice of creating your own outfit in a more efficient way. No more trips to the tailor, CloudTailor provides end-to-end fashion & tailoring solutions at your fingertips with access to fashion designers; consultation, doorstep measurements and free lifetime alterations. CloudTailor services across the globe and has fulfillment centres located in Hyderabad, Bengaluru, Delhi NCR, Pune, Patna, Ahmedabad, Siddipet, Tirupati, and Kochi. CloudTailor has already serviced customers from USA, UK, Canada, Australia, Malaysia, Singapore and the Middle East as well. Earlier this year, the company raised Pre Series A investments from 35North Ventures along with Mergerdomo.