Tata Motors Experience Centre starts in Baroda
-Tata Motors rolls out Phase 2 of the aggressive experiential programme across 50 cities to get behind the wheels of the new generation passenger vehicles –
Baroda,May 5th, 2018:Following the positive responsefrom the Hexa Experience Center and the phase 1 of Tata Motors Experience Centre (TMEC), in 28 cities in 2017, Tata Motors is now aggressively rolling out Phase 2 of TMEC, aninteractive and high-spirited experientialprogram to provide customers and automobile enthusiasts a platform to experience the new generation passenger vehicles – Tata Hexa, Tata Nexon, Tata Tiago and the Tata Tigor. Inphase 2 the Company plans to target 50 cities across India.
This two day experiential programme was inaugurated in Baroda at the Akota Stadium, by the Mayor of Vadodara city – Shri Bharatbhai Dangar and Mr. Shabdsharan Brahmbhatt – General Secretary, BJP.
According to Mr. Vivek Srivatsa – Head – Marketing, PVBU, Tata Motors – “Tata Motors Experience Centre is a one of its kind experiential arena, specially curated for our customers. It is an engagement programme wherein our existing and prospective customers can come together to experience the performance capabilities of our new range of products. The Hexa Experience Center and the phase 1 of TMEC witnessed participation in huge numbers andhelped spread a lot of positive word of mouth about our products, in the 28 participating cities. We are quite confident that with TMEC phase 2, we will be able to double the traction received in the earlier phase and make more people experience the Tata way of mobility with our next generation passenger vehicles.”
TMEC phase 2 comes with additional obstacle courses such as the side incline, articulation ramps, log barrier, kerb stones, steps and rollers ramps for the Hexa and cone slalom, parallel parking and rumblers for the Nexon. In addition to this, customers will be able to test drive the Tiago and Tigor.Every course has been specially curated to demonstrate key performance attributes of the vehicles.
TMEC serves as a good platform, to engage with customers effectively and highlight key features of the new generation cars, breaking away from the mundane vehicle test drives, offered at showrooms.
